The World Football Summit Podcast E38: Deportivo A Coruña's Commercial Strategy Transformation w/ Carlos Cantó & Massimo Benassi
Today, we welcome two guests from Deportivo de A Coruña to the show as Carlos Cantó, Board Member at the Club, and Massimo Benassi, who is their Chief Business Development Officer, join us to share how are they trying to professionalize the club and take their commercial strategy to another level. Now, this is an interesting case because Deportivo is a club with a strong legacy and a powerful brand in the Spanish market, but they are currently competing in the 3rd division.
The three of us cover a bunch of topics, including:
- The pillars behind the Deportivo A Coruña brand and the amazing success of some of their marketing & sponsorship initiatives
- How they are approaching their commercial & partnership strategy
- Or even, how a club in their situation tackles international growth
At the end of the day, the foundations of football are made up of many properties that are not competing at the elite level, which is why we believe this is a conversation that could be of great value.
By the way, both Carlos & Massimo will be at WFS Europe. Will you?
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