Mike Michalowicz is an American author, entrepreneur, and lecturer. He is currently an author of seven business books published by Penguin Random House, including ‘Profit First’ and ‘Clockwork’, and is the former host of the "Business Rescue" segment for MSNBC's Your Business. It’s an honor and a privilege to have Mike on the show as we get to explore how to truly succeed through marketing your business.

We explore how to be in control of your leads, Mike’s ‘DAD’ methodology, being different ‘enough’, plain text emails – and fun houses.

Talking Points

What inspired Mike to write ‘Get Different’
The attitude of experimenting vs planning
How to specify your audience
Being ‘different enough’
Seeking inspiration from other industries
Learn how to instantly analyze your marketing campaigns

Quote

"The creation of new is an improvement of old."

Helpful Links

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This episode is sponsored by Nexos.ai. Nexos is the all-in-one secure AI platform for enterprise—bringing workspaces, model access, and governance together under one roof. Try it free for 14 days at nexos.ai/apc today.

EH VÁRZEA #057: Amarelo pela Democracinha