281. Tracking Key Performance Indicators (KPIs) for Commercial Real Estate Brokers | Brokers Round Table

Key Takeaways:

Focus on habits and controllable actions rather than just setting outcome-based goals. Break down big goals into smaller, daily/weekly tasks.

Regularly communicate with clients, even if there is no new activity to report. Weekly or monthly check-ins can help maintain relationships.

Understand the evolving KPIs in different commercial real estate sectors, like the shift in retail from just sales per square foot to more holistic metrics.

Qualify potential clients quickly to ensure the assignment is a good fit and worth pursuing, especially in the retail sector.

Leverage simple, actionable goals like asking for referrals in every conversation to drive incremental progress.

Be open to feedback and suggestions from the audience to improve future discussions and cover topics of interest.