In this Christmas Day episode, I’m recording fresh off a humid Brisbane hike and a lot of thinking time.

I expand on yesterday’s conversation about media and platforms, and get specific about two things I’m genuinely prioritising in the year ahead.

First, private podcasts.

I break down what they are, why I’ve been using them for years, and why I think they’re one of the most underrated tools for client delivery, learning on the go, and building trust without spraying content everywhere. I share how I’ve used them for coaching, webinars, and even my own learning, and why I’m planning a short, locked-down mini series as my primary email sign-up.

Second, the book.

I talk about the behind-the-scenes decision to trial PR for the first time, what I’ve committed to around the launch window, and why locking this in early is changing how I’m thinking about angles, writing, and visibility. This is very much an experiment, and I explain what I’ll be watching to decide if it’s worth the investment.

I also share a simple but sharp exercise I’m using to shape content and offers next year:

What does my audience want more of, and what are they desperate to reduce or remove? No hype. Just practical clarity.

This episode is less about Christmas cheer and more about direction, focus, and choosing fewer things that actually move the needle.

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Show notes for every episode at https://podcast.leannehughes.com

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