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Episode 1833:
Seth Godin explains why selling ideas requires a different approach than selling products. Instead of relying on urgency or scarcity, ideas spread when they resonate deeply, create alignment, and invite people to see the world differently. His insights reveal how influence grows not through pressure but through meaning and connection.
Read along with the original article(s) here: https://seths.blog/2008/12/selling-ideas-t/
Quotes to ponder:
"Products have benefits. Ideas have to spread by being useful, interesting and relevant."
"The reason most people who try to sell ideas fail is that they forget that ideas that spread win."
"Urgency and scarcity aren't the point, changing minds is."
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