Closing Franchisee Skills Gaps in Local Business Development

Join Linda Ballesteros, talk radio/podcast host, networking guru and owner of Mpower Franchise Consulting, to learn about the skills gap in franchise systems that causes frustration and performance issues with franchisees as they engage in local business development.

Often, Franchisors have a clear definition of the ideal demographics for franchise owners, and they have not considered the psychographics needed for success. Accountants, technologists, and other successful entrepreneurs that purchase a franchise often lack the sales, business development, and networking know-how to generate new revenue, build referral partnerships, and scale their businesses.

Learn from Linda as she shares insights to address these issues by knowing:

- How to strategically network
- How to craft an effective 30 second, 60 second, 2-minute, and 10-minute value statement to generate interest
- Where to find the best groups to network and how to know if you need to exit one that's not meeting your needs
- How to create your own networking group
- How to work a room in a networking situation
- How Zors can create more effective training programs to address regional needs in their business development plans