In 2017, Dropbox turned heads with a change of brand that some would call creative, others chaotic. The file management platform's rebrand came complete with clashing colors, abstracted illustrations, and wide-ranging typography. But did this rebrand fling Dropbox too far outside of the box? Collin Whitehead, Dropbox's Director of Central Design, drops in to discuss a new identity made for designers, by designers.
To see the change of brand for yourself, visit achangeofbrand.com or follow us on Instagram @achangeofbrand.
Produced by Matchstic, matchstic.com / @matchstichouse (instagram)
Hosted by Blake Howard, @blakehoward (instagram)
Co-hosted by Sarah Gail Hughes
Edited by Matt Owen