“I just kept finding that everything that would come up. I had a woman in my life who was an expert in it and was willing to take their own time to hold my hand and walk me through it.“

Jamie Banks, the Co-Founder and Creative Director of Change of Scenery, a woman’s luxury sustainable swim and resort wear startup that launched in March 2022 which is when Jamie first joined us on the podcast! Just a year later, Jamie’s business was named the Best Brand New Business Winner for the Entreprenista 100 Awards in 2023. In this episode of Startups in Stilettos, we caught up with Jamie as she shares all the amazing things that have happened in her business since that first episode and her advice for anyone applying for an Entreprenista 100 Award this year. If you’re new here or just happened to miss her first appearance, you’re in luck! After hearing from Jamie, we revisit her original episode where she shared her experience of being laid off during the COVID-19 pandemic and what inspired her to take a leap of faith to launch a women’s apparel brand. We discussed the steps she took to bring her business idea to fruition and the lessons she learned along the way. She highlighted the benefits of writing a business plan and researching your target market. We discussed the challenges she faced when creating a company name and why it’s crucial to check the trademark database before launching a startup. Whether you find yourself in the ready-to-wear space or you're looking for that inspired confidence before applying to the Awards this year, this episode is sure to have something for you!

We talk about:

Inspiring confidence through creating community
Advice for anyone with their eyes on the Entreprenista 100 award
Learning to write a business plan
How Jamie found her business partner
The challenges associated with trademarking your company
What a business naming contest is and how Jamie finally decided on a business name
The benefits of hiring a Go-To Market Specialist
Jamie’s biggest win since starting her company
The value of taking time to gather your thoughts before responding to PR questions

Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

Connect with Jamie Banks:

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