In this engaging conversation, Robert Cheeke, known as the 'Godfather of Vegan Bodybuilding,' shares insights about his journey from a farm kid to a champion vegan athlete. He explores effective vegan altruism, emphasizing the importance of animal rights and impactful advocacy. Robert discusses the challenges of activism, the role of personal narratives in fitness culture, and innovative plant-based alternatives. The episode also touches on the need for community connections and grassroots efforts in the ongoing fight for animal welfare.
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question_answer ANECDOTE
From Farm Kid to Vegan Bodybuilder
Robert Cheeke grew up raising farm animals he later refused to eat due to ethical reasons.
He became a champion vegan bodybuilder proving you can build muscle without animal protein.
insights INSIGHT
Food System Drives Animal Suffering
Most animal suffering comes from the food system, not fashion or other uses.
Voting with our forks impacts billions, making dietary change critical for animal welfare.
volunteer_activism ADVICE
Leverage Your Unique Strengths
Use your unique skills, resources, and networks to reduce animal suffering.
Effective activism isn't just about money; leverage your strengths in various ways.
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Sipsworth, by Simon Van Booy, is a captivating novel centered around an elderly woman's unexpected friendship with a mouse. The story unfolds with a gentle pace, exploring themes of loneliness, connection, and the unexpected beauty found in simple moments. The narrative is rich with emotional depth, creating a poignant exploration of human relationships and the power of companionship. The author's writing style is both delicate and profound, leaving a lasting impression on the reader. The book transcends the typical animal story, offering a profound reflection on life's complexities and the importance of human connection. Sipsworth is a heartwarming and thought-provoking read that will resonate with readers of all ages.
The Plant-Based Athlete
A Game-Changing Approach to Peak Performance
Robert Cheeke
Matt Frazier
The Plant-Based Athlete by Matt Frazier and Robert Cheeke provides evidence that a well-planned plant-based diet can enhance athletic performance by improving recovery times, reducing inflammation, and promoting better overall health. The book includes interviews with successful plant-based athletes and offers practical advice on nutrition and meal planning.
Black Beauty
Anna Sewell
Written by Anna Sewell, 'Black Beauty' is an animal autobiography that follows the life of a horse named Black Beauty as he passes through various owners, experiencing both kindness and cruelty. The novel begins with Black Beauty's idyllic childhood on a farm, where he is trained and eventually sold. Throughout his life, he encounters different masters, some of whom treat him well, while others mistreat him. The book explores the harsh realities of horse treatment in 19th-century England, including the struggles of cab horses and the impact of human actions on animal welfare. Ultimately, Black Beauty finds a kind and loving home with three ladies, where he spends his final days in comfort and happiness[2][3][4].
Doing Good Better
Will MacAskill
The Most Good You Can Do
Peter Singer
Peter Singer's "The Most Good You Can Do" explores the concept of effective altruism, urging readers to maximize their positive impact on the world. He argues for a rational and evidence-based approach to philanthropy, emphasizing cost-effectiveness and measurable results. The book examines various charitable causes, analyzing their impact and suggesting ways to donate effectively. Singer challenges conventional notions of charity, encouraging readers to consider the potential to save lives and alleviate suffering on a global scale. He provides practical guidance on how individuals can make a significant difference through their donations.
How can we do the most good for animals with the resources available to us? This week, we are joined by author and vegan bodybuilder Robert Cheeke to discuss the answers to that question in his most recent book, The Impactful Vegan.
ABOUT OUR GUEST
Robert is the author of Vegan Bodybuilding & Fitness, Shred It!, Plant-Based Muscle, the New York Times bestseller, The Plant-Based Athlete, and his latest, The Impactful Vegan. Robert founded Vegan Bodybuilding & Fitness, maintains the website VeganBodybuilding.com, is considered one of VegNews magazine’s Most Influential Vegan Athletes, and is known as the “Godfather of Vegan Bodybuilding.” He tours the world, sharing his story of transformation from a skinny farm kid to a champion vegan bodybuilder, and regularly contributes to Forks Over Knives, The Center for Nutrition Studies, Vegan Strong, The Vegan Gym, and No Meat Athlete. Robert lives in Colorado with his wife and two rescued Chihuahuas.
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Our Hen House: Vegan & Animal Rights Movement | Stories from the Frontlines of Animal Liberation 
