In this episode, Phoebe returns as a special guest reflecting on the journey from her second-ever interview on episode 4 to now. They discuss the evolution of Sage and Clare and navigating family dynamics within the business. Tune in!

You'll Learn How To:

• Evolution of Sage and Clare from early days to now
• Experience of hiring and building a team
• Family dynamics within the business, including Phoebe's sister and husband being part of the team
• Advice for those intimidated by the tech side of e-commerce
• Developing and implementing a loyalty program for the business
• Challenges and successes in outsourcing technical work
• Challenges in understanding the scope of building a loyalty program
• Developing brand identity
• Financial considerations and sustainability in loyalty programs
• Strategies for converting existing customers into loyalty program members
• Market analysis and benchmarking against competitors
• Navigating economic uncertainties and fears of business failure
• Adaptation to changing market dynamics and consumer behaviour
• Importance of brand loyalty and customer service
• Strategies for managing and nurturing relationships with stockists
• Success factors and challenges in maintaining a consistent social media presence
• Evolution of involvement in social media management
• Importance of mentorship, learning from mistakes, and continuous improvement

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