Sales Transformation #212 S2 Episode 81 - Is Cold Calling Dead?
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HIGHLIGHTS
00:51 Cold-calling is a party role for sales people
01:27 'Warm up' before you do cold-calling
02:10 Always use good data and write a solid script
02:55 Getting into the correct mindset is key
03:42 Review your calls, especially those that didn’t work out
QUOTES
01:27 Collin: "Using the phone alone will not work anymore. You want to use other channels to warm up the calls and have a reason for calling."
01:43 Collin: "Ed and I have been doing live cold calls on LinkedIn and last week. We did a day's worth of prospecting in 60 minutes, thanks to our partner MonsterConnect and we had very good data provided to us by CloudLead. And what happened in that 60 minute dial session is we had over 25 conversations. We got a couple of referrals of who we should be talking to, ad we booked three meetings in 60 minutes."
02:56 Collin: "Your mindset is huge as well. If you go into it with this mindset of 'Cold calling is dead', 'People don't pick up the phone', and 'This sucks' then, yeah, people aren't going to pick up the phone. It's gonna suck and you're not going to book any meetings."
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