Bart is building at the intersection of commerce & community and promoting the message of fatherhood through fashion. With a twelve year stint optimizing brands and content, Bart now champions the Dad Gang, a movement that brings dads together under the banner of quality streetwear. We kick off with how he turned a small investment of $750 into a phenomenon that has sold 90,000 hats and counting and is consistently repped by some of the biggest celebrity and athlete dads.
Bart breaks down the strategy behind investing strategically in organic content & paid social, which has led to a burgeoning community and movement for dads, by dads, in just a year and a half!
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On this episode of DTC pod we cover:
1. Introduction to Bart and Dad Gang
2. Dad Gang’s Growth through Organic Marketing Strategies
3. The Quality and Appeal of Dad Gang Hats
4. Nurturing a Community-Centric Brand
5. Marketing Strategies and Experiences
6. Sales and Community Engagement
7. Product Recommendations and Community Involvement
Timestamps
00:00 Interest in hip hop led to career in marketing and branding.
05:57 Transition from freelance to agency, experiencing burnout.
10:24 Friends, family supported hat-making venture organically grew.
14:39 Connected with manufacturer to create high-quality hats.
17:04 From 100 hats to 90,000 in 1.5 years.
20:14 Highlight new dads, share their fatherhood stories.
23:31 Fatherhood has trials, community provides support.
26:37 Bart, startup success, building community, unexpected growth.
29:31 Boosted ads with back-in-stock notifications work well.
35:33 Started private Facebook group for back-in-stock updates.
38:01 Dad support group fosters community and advice.
41:50 Focus on collaborations, new hat styles, feedback.
44:15 Best-selling black and white horsepower hat sold out.
Shownotes powered by Castmagic
Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.
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Bart Szaniewski - Co-Founder at DadGang
Blaine Bolus - Co-Founder of Castmagic
Ramon Berrios - Co-Founder of Castmagic
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