The Simple and Smart SEO Show The Future of SEO: Performance Marketing w/ Andrew Holland
Join Andrew Holland from JBH and me as we talk about the future of SEO in 2024 and its role in building and promoting businesses.
1. Defining and redefining search engine optimization:
- Andrew Holland prefers the term "behavioral science" over UX and CRO.
- SEO is evolving to consume UX and CRO.
- Andrew shared his vision that SEO needs to link to marketing effectiveness. This puts an emphasis on making sales rather than just increasing traffic.
2. SEO designed to get results = Performance SEO:
- Andrew believes not all traffic is relevant, and it's important to focus on valuable traffic with a business case.
- Andrew described the purchase journey of a buyer, stating that SEO's goal is to create online "nudges" for people to buy.
- Share of search is a way to measure the impact of marketing efforts.
3. Make The online buying process seamless and efficient:
- Think "frictionless" website to capitalize on SEO efforts.
- Easy navigation, clear descriptions, and ease of ordering or booking.
4. Brand visibility and publicity are the future of SEO.
- Don't get distracted by misleading data (traffic data) vs. profit generation.
- Businesses need a robust presence across multiple digital channels.
- Trends are shifting towards consultancy, omni-channel growth, and publicity.
TL/DR: SEO is evolving to become more intertwined with user experience (UX), conversion rate optimization (CRO), behavioral science, and overall marketing effectiveness.
Align SEO to increase sales and not just generate traffic.
SEO apocalypse? No. Changes may initially appear as a threat, it could actually lead to business growth.
Text me your questions or comments!
Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.
Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore.
Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.
Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.
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