The online world is a noisy place these days—especially social media. You can't just follow, comment and hope anymore—those days are over. In today's episode, I'm sharing 9 of the most common mistakes business owners are making if they're struggling to stand out online—and you may be surprised!
- Why trying to talk to and resonate with everyone will mean you'll end up talking to and resonating with no-one in particular.
- Why really understanding your clients' own language around the problems they have, will better place you as the expert—not because of what you know, but because they'll see that you understand them.
- The importance of having a crystal clear message with obvious "points of difference" to others in your industry.
- How using consistency to grow your audience over time means showing up—even when you don't feel like it.
- Why social media is no longer the "be all and end all" for reaching your audience and other options you can use instead.
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