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BITCOIN SEASON 2: Going Public With Bitcoin App Fold
Feb 19, 2025
Will Reeves, CEO of the Fold App, champions a future where Bitcoin simplifies savings for the everyday American. He discusses the challenges of going public on NASDAQ, sharing insights on how Fold transitioned from gift cards to a daily transactional powerhouse. Reeves emphasizes the shift in Bitcoin's user base and the need for user-friendly solutions. He unveils exciting plans for 2025, explores sustainable Bitcoin business models, and highlights gamified features that engage families in this evolving financial landscape.
43:32
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Quick takeaways
- Fold aims to increase financial savings for Americans by integrating Bitcoin rewards into everyday purchasing habits, creating low friction savings options.
- The transition of Bitcoin's user base from speculative investors to those seeking practical financial solutions highlights the evolving landscape of cryptocurrency adoption.
Deep dives
The Importance of Bitcoin Savings Technology
Bitcoin is seen as a valuable savings technology, akin to digital gold, but the challenge lies in the broader issue of savings capacity among the population. With a significant number of Americans lacking $1,000 in emergency savings, the problem is not just about saving in Bitcoin but rather the inability to save at all. A potential solution is to help people passively build a Bitcoin position through everyday transactions, similar to earning airline miles. By integrating Bitcoin rewards into common purchasing habits, such as swiping a credit card, the opportunity to generate savings in Bitcoin becomes accessible to a larger audience.
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