Effective Marketing Plans for Small Business Owners

In this one, I'm delighted to be joined by Helen Cox, a Chartered Marketer, and Founder of Helen Cox Marketing, a marketing consultancy specialising in advising professional service firms on their marketing and business development.

In our wide ranging conversation, Helen and I cover all that you need to know about the benefits of effective marketing plans for small business owners.

🌟 Some of my favourite parts were:
✅ Understanding Helen’s marketing planning framework – specifically the six key elements of her planning wheel;
✅ How to marry a Client’s financial and business objectives and ensure that there is an alignment between the two;
✅ How we get very focused on the minute detail but don’t strategically think about why we're doing what we’re doing;
✅ Why it’s vital to ensure that marketing plans are an agile piece of work, iterations throughout the year, rather than an unchanging document;
✅ How to do client competitor analysis to understand how they position themselves, what services they're promoting, how they talk to their clients.

Business Book Bonus Section:

The Digital Marketing Podcast: https://podcasts.apple.com/gb/podcast/the-digital-marketing-podcast/id373596600