The SportsGrad Podcast #272: Journey to General Manager of Marketing & Corporate Affairs at Queensland Cricket with Pete Lock
Meet Pete Lock, the General Manager of Marketing and Corporate Affairs at Queensland Cricket.
Pete has over 10 years of experience within cricket, overseeing the commercial, sponsorship, hospitality, marketing, digital, and communications for Queensland Cricket/Brisbane Heat.
In this episode, he deep dives into what it’s like leading the most followed social media sports team in Oceania, his career journey that has lead to his role as a General Manager, and what it was like when they signed on AB de Villiers!
Lots to look out for including how to progress within an organisation, how to be an effective manager, and what it’s like being a part of a championship team.
If you enjoy this episode, come along to the Brisbane SportsGrad meetup on the 7th of March and listen to Pete in-person, where he is going to be a panellist.
Enjoy the episode!
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We cover:
(00:54) - Pete’s introduction
(01:59) - Welcome!
(03:51) - Meetup recap
(08:20) - Community Updates
(12:45) - Welcome Pete!
(15:47) - Quick-fire questions
(20:03) - Pete’s career journey to get to Queensland Cricket
(22:22) - What Pete looks for when hiring
(24:39) - How Pete’s role has evolved over 10 years
(27:32) - How Pete overcomes challenges at work
(32:22) - Managing the announcement of AB de Villiers
(35:52) - Career highlights
(36:34) - In-season vs off-season day
(39:16) - The impact that the success of the Big Bash has on yearly outcomes
(44:02) - Why the Heat prioritise in-match experience
(46:57) - How Pete cultivates a team environment where people stay for years
(49:52) - Skills needed to be a General Manager
(54:32) - Benefits of being with an organisation for a decade
(55:37) - Advice from Pete
(57:19) - ASK SPORTSGRAD
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Additional episode you may enjoy:
#244 - Katie Staniforth (Cricket Australia) - Event Manager at Cricket Australia
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This episode is brought to you by Deakin University, the Official Education Partner of The SportsGrad Podcast. Find out why their Master of Business in Sport Management is not one of, but the best one in Australia ranked at #1 at www.deakin.edu.au
Thanks for listening! You’re all legends.
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