Rebecca Homkes | How Smart Leaders Drive Growth Through Uncertainty

For most leaders, uncertainty is like a storm you weather by cutting costs, delaying decisions, and basically waiting for calmer waters to return. But is it possible that this protective mindset is the very reason why organizations struggle to grow and evolve during periods of uncertainty? In other words, are the difficulties we have with uncertainty less to do with uncertainty itself, and more to do with how we choose to view and respond to it?

In this episode of "Leadership Biz Cafe," my guest Dr. Rebecca Homkes presents her findings and a model that challenges us to rethink uncertainty as the fuel for breakthrough growth rather than an obstacle organizations need to overcome.

Through our discussion of her book, "Survive, Reset, Thrive: Leading Breakthrough Growth Strategy in Volatile Times", Rebecca shares her proven SRT Loop framework - a cyclical three-stage process that will help leaders develop strategies to ensure their organization can withstand and grow whatever setbacks and market shocks that cross their path.

What You'll Learn:

• Why treating uncertainty as temporary is the biggest strategic mistake leaders can make
• How to use the Uncertainty Matrix to categorize and respond to different types of volatility
• The five hard truths about survival that most leaders get wrong
• Rebecca's power moves for creating stable foundations during turbulent times
• How to define your beliefs and test assumptions when you don't have all the data
• The difference between Right to Play and Right to Win (and why confusion kills growth)
• How to identify your Ideal Customer Profile and why narrowing focus drives expansion
• What "must-win battles" are and how to maintain focus as conditions change
• How to use the Black Box of Execution to transition from Reset to Thrive
• Common SRT Leadership Traps and how to avoid them

Whether you're navigating economic uncertainty, industry disruption, or organizational transformation, this conversation will fundamentally shift how you think about leading growth in volatile times.

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