The Agency Accelerator Growing Your Agency in These Challenging Times
It’s been a few months now since the virus knocked us all for 6 and threw out all our plans, and we are now adjusting to what has become the “new normal”.
In today’s episode, I discuss how you can continue to grow your agency even during these crazy times, because you should not just be running on a “survival mode’ mind set right now. Your agency has the opportunity to thrive, so let’s get on with the show!
[02:11] You should be using this time to talk to your clients, listen to them and serve them but how well do you REALLY know your target customers? Right now, there has never been a better time to learn more about them.
[05:39] Do you have a plan? You should still have your usual short, medium and long term plans but you might also need weekly plans, especially with the way everything keeps changing right now.
[08:01] Pivot where necessary! Find new ways to serve your existing audience or find a new audience but remember to test and validate your ideas first!
[10:49] Be a good listener! Listen to your audience and identify their needs.
[12:14] Make sure you’re splitting your time effectively across revenue, strategy and admin. How much of your time should you be allocating to each of these three pots?
[17:09] Is it in bad taste to carry on marketing during a pandemic?
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Thanks so much,
Rob