143 - Longtime listeners will remember Seattle photographer Marika Moffitt from her earlier appearances on the podcast, under the brand Dirtie Dog Photography. A series of personal events in the past year rocked Marika's world, prompting her to rethink her reasons for being in business.

Follow along this week as Marika talks about the birth of Soul Dog Creative, the new brand that reflects her deeper purpose. We also chat about the journey from part-time to full-time photographer, connecting with your clients, and offer advice for those of you just starting out.

What To Listen For:

A common roadblock to starting your business—and how to avoid it
The first step in determining your ideal client
Why Marika built her entire business around just one single product
How to access your internal search engine
The project that expanded Marika's customer base

If you're a new business—or a not-yet business—you'll find plenty in this episode to inspire you. And if you've been around a while and are considering a rebrand, you definitely don't want to miss this week's podcast!

Resources From This Episode:

Soul Dog Creative on Instagram
Marika's soon-to-be-reborn website
Soul Dog Journey Project (52 weekly prompts)
Episodes 8, 33, 40 with Marika Moffit
Episode 142: Let's Make Instagram Fun
Hair of the Dog Academy
Free Hair of the Dog Community
Hair of the Dog Elevate

JOIN THE PARTY:

Connect with us on Instagram
Explore valuable pet photography resources here
Discover effective pricing and sales strategies for all portrait photographers.
Ready to grow your business? Elevate helps you do just that.
Check out our recommended gear and favorite books.

Finding your Purpose with Marika Moffitt