The Race Driver Coach by Enzo Mucci Driver Psychology & Sponsorship Oran O'Kelly | #TRDCSHOW S8 E29
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Sep 23, 2024 Oran O'Kelly is a sports psychologist and professional athlete who competed in the Dakar Rally, blending mental training with business savvy. He shares insights on securing sponsorships through captivating storytelling and effective communication. Delving into the psychology of racing, he discusses overcoming fears and managing self-judgment, emphasizing the importance of a supportive network. Oran also tackles the influence of social media on young drivers, highlighting the need for a growth mindset in high-pressure environments.
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Sponsorship Success Story
- Oran O'Kelly leveraged Enzo Mucci's book 'Get The Drive' to successfully secure 18 sponsors for the Dakar Rally.
- He approached 1500 companies with a persistence rate of just under 2% to build his funding.
Sell Your Story, Not Space
- Sell your story and find brand alignment instead of just space on your vehicle.
- Raise awareness by engaging journalists and building a personal profile to attract sponsors.
Landed Media Attention with Event
- Oran hosted a sold-out event with Charlie Boorman to raise his profile and attract media attention.
- Initially ignored by 30 motor sport journalists, the event led to them eagerly reaching out afterward.
