Golf Club Talk UK Keeping Your Machinery Fleet Fresh & David Roy of Crail Golfing Society - GCTUK 140
In this Toro Partnership episode, we open with James Howard, General Manager, and James Cleaver, Course Manager, of Stratford Oaks Golf Club. They are joined by David Timms and Josh Nash of Reesink, with the discussion centred on Stratford Oaks' recent major addition of Toro machinery to their fleet.
The conversation explores how a club approaches the decision-making process around a fleet purchase, from identifying the specific needs of the club to evaluating long-term value and performance. The group also discusses the importance of distributor support, including equipment demonstrations and ongoing service, and how these factors help clubs find the right solutions to present their course in the best possible condition.
Leighton and James Brockington are then joined by the ever-insightful David Roy of Crail Golfing Society.
With more than 20 years at the helm, David has overseen a period of significant progress at one of the world's oldest golf clubs. During his tenure, Crail has evolved through major changes in board structure, governance, and club culture, emerging in a strong and sustainable position.
In this episode, we explore how David has managed this evolution while continuing to perform at the top of his game. He shares the importance of building and maintaining strong relationships, staying grounded, and cultivating interests outside of work. Those interests include a lifelong love of amateur dramatics, which has played an unexpected but valuable role in his leadership journey.
David also reflects on how steady leadership, clear decision-making, and a willingness to modernise have helped deliver healthy membership numbers, strong visitor revenue, and a more inclusive, contemporary club environment. The conversation even touches on Crail's refreshingly progressive approach to dress code policy, proving that tradition and modern thinking can successfully coexist.
Beyond Crail, David has also played a significant role in the success of the CMAE, contributing his time, experience, and leadership over a long period to help support and develop club management professionals across the industry.
A thoughtful and wide-ranging discussion on leadership, decision-making, balance, and the future of golf clubs.
https://crailgolfingsociety.co.uk/
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