Startup Europe — The Sifted Podcast 'We haven’t made a pitch deck since we started the company': Granola CEO Chris Pedregal
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May 22, 2025 
Chris Pedregal, cofounder and CEO of Granola, shares fascinating insights as the driving force behind this innovative London-based note-taking startup. He discusses Granola's impressive growth, securing a $43m Series B in just a year. The conversation highlights the app's user-focused design aimed at enhancing workplace efficiency and addresses the evolving dynamics of tech in workspaces. Pedregal reflects on his journey from Socratic to Granola, emphasizing the importance of relationships, strategic planning, and the balance between growth and team cohesion.
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Granola’s Vision Beyond Notes
- Granola aims to be more than an AI note-taker; it's designed to become the future tool for all knowledge work.
- The startup focuses on inventing new modes of augmented work, not just competing with existing note apps.
Design Without Intrusive Bots
- Avoid using AI bots that join meetings as they create discomfort and raise control issues.
- Build AI tools that reliably work across platforms without intrusive interruptions or bots.
User Growth Fuels AI Interaction
- Users evolve from using Granola for note-taking to querying meetings and getting AI-driven insights.
- The product grows from a simple notes app to an AI-powered assistant for complex knowledge work and decision making.