Fat Mascara Special Episode: How to Build and Evolve a Beauty Brand
Apr 24, 2020
Christopher Skinner, founder of School House, discusses the challenges faced by beauty brands during the pandemic, how heritage brands can evolve, and the importance of creating a real community with customers. He also answers listener questions about design, inspiration, and career advice.
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Evolving 'Lipstick Index' Trend
- The traditional "lipstick index" has evolved because of mask-wearing.
- Now, eye makeup, skincare, and body products have become the new focus for consumers.
Branding Prioritizes Values Over Attitude
- Branding now values authenticity and community well-being over flashy personas.
- Vulnerability and asking consumers what they want creates meaningful brand connections.
Invite Customers Into Dialogue
- Brands should openly admit when they don't have all the answers during uncertain times.
- Inviting customers into the conversation builds trust and a ready-made community.