How Public Relations Can Benefit Real Estate Agents-with Paige Dungan- EP 190

Today on the Lab Coat Agents Podcast, host Jeff Pfitzer is joined by Paige Dungan who is a Public Relations Specialist and Co-Founder of The Sisu Agency. She shares how local media is always looking for experts they can feature when business topics become relevant for their audience and she gives great advice on who to contact and how to add value so you become the go-to local expert on real estate. Tune in to get all the best advice! How Public Relations Can Benefit Real Estate Agents-with Paige Dungan- EP 190   Today on the Lab Coat Agents Podcast, host Jeff Pfitzer is joined by Paige Dungan who is a Public Relations Specialist and Co-Founder of The Sisu Agency. She shares how local media is always looking for experts they can feature when business topics become relevant for their audience and she gives great advice on who to contact and how to add value so you become the go-to local expert on real estate. Tune in to get all the best advice! Episode Highlights: Jeff introduces Paige Dungan who used to run Success Magazine. Paige Dungan shares where she started out in college and her entrepreneurial desires. Paige jumped into the first PR hire for Dickey’s Barbecue when they started to franchise. That experience taught her so many lessons that she needed and showed her that she really wanted to do PR for her career. As a marketing manager, Paige took an entirely different role with Success Magazine. She could see the relational piece missing. Nobody wanted to ask the big names to get more involved. PR is connecting, especially connecting those who don’t have the confidence to ask and the time and heart to do it. Paige shares how Tristan helped her think well about her naivety going into entrepreneurship for the second time after her first failed attempt. There is a success mindset that you have to find  Jeff talks about his experience meeting Tristan and how what some people may think is annoying was actually so needed and led to them becoming business partners. Sometimes you just have to keep trying until you’re told not to.  Jeff asks Paige to talk about overcoming struggle. For her, it was a two and a half year process postpartum. She talks about what it was like to deliver a child at the very beginning of COVID in all the uncertainty. Paige explains what it was like to go from being a high performer to not being able to get out of bed and how hard it was to not show up as a wife, mom, sister, daughter, etc. Jeff mentions how relatable the topic is and asks Paige to give advice to those who are going through something similar or may go through in the future. Society minimizes the time it should take for us to process and go through things but the reality is life doesn’t work that way. Jeff talks about the pros and cons of compartmentalization in both personal life and business. Oftentimes people don’t immediately recognize something wrong with them because so many are just moving one hundred miles per hour or they try to get busier to distract themselves which just temporarily masks the pain but does not lead to long term improvement or recovery. In PR there are so many emotions, relationships, and nuances. Jeff asks Paige to talk about the difference in the PR that is costly and the free options. Why do real estate agents need PR? How can you be seen as the authority with value in your community as a real estate agent? “If anyone DMs you to pay for PR, do not do it”, says Paige. Journalists look for content and knowledge, what can you provide? How do you find reporters? Paige shares the tips and tricks. Paige explains the roles of those who work for TV shows and news outlets and who it is you need to get in touch with. Paige shares how real estate agents can be great at their own PR. 3 Key Points: There are many challenges and rewards with entrepreneurial endeavors. Paige talks through the limiting factors that hold many people back and how she has personally overcome them. Many people especially in recent times have gone through a lot of hardship and mental health is a very real topic to approach head on. Paige explains the importance and how to get through recovery. The more that you can rationalize what will happen with your outcome, the more sanity you will experience. Paige discusses the difference between PR and marketing. PR is your story, your connection, your ability to be set apart, and to be seen as the authority with value.       Resources Mentioned: Lab Coat Agents | Website | Facebook | Facebook Group | Twitter | Instagram  Jeff Pfitzer   | Instagram | LinkedIn | Twitter Follow Up Boss (Sponsor) Chime (Sponsor) Z buyer (sponsor)   Paige Dungan: paige@thesisuagency.com https://www.linkedin.com/in/paigedungan/ https://www.instagram.com/paigeofpositivity/