The Permanent Wave

Oct 8, 2025

11:24

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Hairdressers descended upon Oxford Street on October 8th, 1906 to witness Karl Nessler’s first public demonstration of his pioneering new ‘perm’ - a style which didn’t have its heyday until some eighty years later.

Creating a long-lasting curl had been a goal for many stylists over the decades, but Nessler had hit upon a winning combination of technique and chemicals. He achieved this by subjecting his wife, Catherine, to a seemingly endless onslaught of painful and laborious experiments.

In this episode, Arion, Rebecca and Olly reveal the system of weights, pulleys and chandeliers that facilitated these early experiments; discuss the parallel movement for (yet more risky) chemical relaxers in the African-American community; and compare notes on the weirdest hairdos they’ve permitted on their own heads...