Leveraging Digital Marketing To Increase Your Profitability with Mikael Dia | Ep. 154

Navigating the world of marketing, especially the digital space, can be a challenge for business owners looking to boost profits and turn potential customers into loyal customers.  

 

But here's the deal – when done right, it's like unlocking a superpower for your business that can help you build, grow, and scale your business. 

 

Digital marketing is essential for every founder who wants to understand their customer preferences, needs, and pain points. Its power lies in data analytics, which allows you to understand your customer journey, create targeted approaches, and strategize your product to consistently and optimally deliver your promise. 

 

In this episode, we're joined by Mikael Dia, a Growth Advisor passionate about helping businesses convert strangers into loyal customers. As Founder & CEO of Funnelytics, Mikael brings insights into digital marketing and analyzing marketing funnels to help you pinpoint what's working and optimize for greater success. 

 

Tune in and discover how digital marketing can be a game-changer for your business! 

 

Key Highlights from The Show 

[02:24] Introduction to the show with Mikael Dia  

[02:44] The bottlenecks Michael has helped his clients overcome 

[03:54] Why digital marketing seems so complicated 

[06:00] Marketing vs. making money online  

[06:57] How to tie customer journey with the analytics and data  

[10:02] Removing bottlenecks in your product and end-user experience  

[11:54] The people who need to understand the customers in the business 

[14:58] Removing bottlenecks by creating an operating system 

[18:11] Tips on how to prevent customers from shunning away 

[22:05] What Mikael is doing to overcome his bottleneck as a founder  

[23:56] The formula of business and why it’s different in every business 

[27:56] Why letting go is not just about hiring and delegation  

[33:14] Mikael’s one practical recommendation to founders on retention 

[36:38] How to reach out and connect with Mikael 

[37:01] Wrap-up and end of the show  

 

 

Notable Quotes 

·        Digital marketing is the art and science of converting strangers into customers, and there are fundamentals you must learn across various phases.  

·        Growing and building a business is not a tactic; there are other components to making that happen. 

·        As the founder, not everyone will be as potent as you, and letting go is not just about hiring; you can’t hire more people when the revenue doesn’t add up. 

·        The retention side of things is where your business scales and grows; you have to deliver to retain. 

·        Closing and attracting are by-products of having a solid product that consistently delivers what it promises.  

Connect With Mikael Dia 

LinkedIn: https://www.linkedin.com/in/mikaeldia/?originalSubdomain=ca 

 

Download the eBook 8 Tactics To Thrive as An Entrepreneur https://www.laurentnotin.com/get-my-ebook  

 

 

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How much of the bottleneck in your business are you? Don’t underestimate the bottleneck’s impact. Take the Bottleneck Index and find out your bottleneck score now!