Start Your Engines: How Data is Fueling NASCAR’s Strategy to Engage an Evolving Customer Base

Steve Phelps - President, NASCAR
Jill Gregory - EVP and General Manager, Sonoma Raceway
Justin Marks - Founder and Owner, Trackhouse Entertainment Group
Joe Pompliano (moderator) - Host of Joe Pomp Show, Entrepreneur, and Investor

As a perennial American staple, NASCAR has steadily increased viewership over the last few years, with on average about 3 million viewers watching each race in 2022. In this new sports age, this panel will convene NASCAR leadership, team ownership, and a racetrack executive to discuss how NASCAR is innovating to drive fan satisfaction and creating an enjoyable racetrack experience for attendees. Panelists will discuss how NASCAR's strategy - including changes to the race car, new events like Chicago Street Race, a show on USA Network - has evolved to match the needs and interests of a changing fanbase. The panel will also look to the future on how NASCAR will continue to innovate and tackle key issues such as media rights deals to improve the sport.