In this episode, host Johanna Salazar interviews Digital Strategy Consultant and former executive from Ebony Media, BET, MTV, Amazon, Spotify, Essence Magazine, and AOL Time Warner - Ken Gibbs Jr. With over 20 years of experience in digital marketing and content strategy, Ken shares his thoughts on the evolution of digital content, the impact of mobile devices and short-form content, and the future of content consumption in a post-pandemic world. He discusses the challenges and opportunities in the ever-changing digital landscape, emphasizing the need for brands to follow user engagement across decentralized platforms while maintaining data privacy and ethical practices. Ken also talks about the rise of generative AI and augmented reality and the importance of diversity in tech and media. Our conversation ends with a surprising revelation that many of the interview questions were generated using ChatGPT, demonstrating the advancements in AI technology.

This episode was recorded in 2023.

SHOW NOTES

00:00 Introduction to Generative AI and Media Disruption

00:30 Welcome to The Media Machine

01:10 Guest Introduction: Ken Gibbs, Jr.

01:41 Early Predictions and Current Reflections

03:13 The Evolution of Digital Marketing

04:50 Impact of MTV on Culture

05:42 Strategies for Staying Ahead

07:46 Global Perspective on Black Culture

08:36 Pandemic's Impact on Digital Content

10:47 Challenges in Content Consumption

11:33 Mobile and Short-Form Content Trends

12:50 Leveraging Data for Content Creation

14:50 Balancing Ethics and Personalization

16:12 Future of Content Consumption

23:50 AI and Content Recommendations

35:16 Diversity in Tech and Startups

38:38 Conclusion and Final Thoughts

CREDITS

The Media Machine is hosted by Johanna Salazar. Our producers are Johanna Salazar, Mia Vinciguerra and Anthony Martinez. This episode was edited by Gabriel Pareja. Our show art is edited by Gabriel Pareja. This episode features music, graphics and visuals from Envato Elements.

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ABOUT THE PODCAST

This is The Media Machine - where media, business and innovation intersect. Host Johanna Salazar will explore the future of content, technology, and entertainment through the lens of four key pillars - process, profits, people and planet. Through insightful conversations with visionaries, disruptors, and pioneers, The Media Machine unpacks the challenges and opportunities shaping the next era of media.

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From BET to Amazon: Ken Gibbs Jr. on Winning the Digital Media Game