Darrell Evans - 30 Years of Entrepreneurship, Leveraging Email to Stay “Top of Mind” & Creating Value

In this episode I'm joined by Darrell Evans.  Darrel is the Founder of MindShift Business Coaching.  He's serial entrepreneur and investor with a proven track record of helping companies achieve real results.  We start the episode giving him the room to talk about his story and share his journey as an entrepreneur.  He takes us from his childhood where he caught the bug.. to selling sports wear.. to working at Taco Bell (from Fry cook to General Manager).. real estate.. to the mortgage industry where he discovered marketing online.   Until we land on what he's doing today running an agency and consulting.  

In these conversations we don't plan where we land.  In this case, we circled back to 2003 where he started marketing online and his experience with email marketing.  Learn how he approaches email and stays 'top of mind'.  What are his secrets to building out content.  How does he save time?  How does he create his follow ups (drips)?  How does he write?

We have a nice discussion about how anyone can start writing their emails.  He shared a simple 3 step process to creating emails that provide value.  And we share our experience with conversational writing.  So much to learn from Darrell.  Enjoy the episode!