Live from Cannes Lions with Perdue's Jody Hallman & Colle McVoy's Kate Frank

This episode was shot LIVE at the Cannes Lions festival of creativity at Cannes, France. **A reminder - LIVE episodes are taken from conference floors, there may be background noise or interference**

The CPGGUYS are joined by @Jody Hallman, VP of integrated marketing at Perdue farms & SVP of account management at Colle McVoy - Kate Frank.

This episode is another masterclass given by a brand marketer and a partner agency.

Find Jody Hallman on Linkedin :https://www.linkedin.com/in/jodyhallman/

Find Perdue Farms on Linkedin : https://www.linkedin.com/company/perdue-farms/

Find Kate Frank on Linkedin : https://www.linkedin.com/in/katehfrank/

Find Colle McVoy on Linkedin : https://www.linkedin.com/company/collemcvoy/

Here's what we asked them :

1. Jody -  Perdue is a legacy brand with a strong reputation for quality and trust. How are you evolving that brand story for today’s consumers?"
2. Both - How do you ensure alignment when it comes to short-term performance goals vs. long-term brand building? Kate - specifically from the agency side, how do you ensure that creative excellence lives within a results-driven, omnichannel world?
3. Kate - What does great storytelling look like in a category like fresh meat and poultry, where shopper decisions are often quick and price-sensitive?
4. Jody - How do you craft campaigns that stay true to Perdue’s values while still driving conversion at shelf or online? 
5. Both - How are you both navigating the growing influence of retail media networks on creative, messaging and measurement? How is Perdue operating beyond owned channels for co-creation with consumers? (this is space to directly speak to “Winging It” effort.)
6. How has leaning into improv informed greater ways of working between Perdue and Colle McVoy as it relates to where to take risks, show up differently with consumers and have some brand spontaneity? 
7. Kate - What have you learned about integrating upper-funnel storytelling with lower-funnel activation across platforms like Instacart, Walmart Connect, etc.?
8. What brought you here? How has this conference been? What are some themes that intrigued you? 
9. Both - What trends are you watching closely as you plan for the next 12–18 months in CPG marketing?"

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Lara Raj in Katseye: https://www.katseye.world/

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