95. Why you want to focus on systems and processes—not just tactics and strategies

One of the things I like to promote in my consulting services is creating consistent and predictable results for my clients. 

In order to do that, you need to create effective systems and processes based on good strategy.

At the end of the day, people don't want to hire consultants on their team forever. 

Some will work with you for years—and those are great clients! But the majority want to hire you, get your knowledge, and run with a better marketing program after you're gone. 

In this episide, I talk about the differences between systems and processes, and why you need both so you can effectively create lasting change for your clients.

The benefit of systemization is that if something stops working (or works great), you're able to isolate the parts of your system that were responsible so you can do more of it or fix the things that aren't working. 

So if you're still selling tactics, strategies, and oversight, consider also focusing on developing systems and processes that will become assets to your clients' business.

—kw