Code and Conquer - The Indie Hacker Podcast #019 Charge More, Earn More with Steve McLeod
In this episode, Steve McLeod shares the lessons he's learned from building and growing his SaaS product Feature Upvote. Steve discusses his unconventional journey from an IT consultant to a successful indie hacker, including the surprising ways his target market evolved over time.
The conversation covers Steve's approach to pricing and customer acquisition, as well as his decision to launch a coaching business alongside his core product.
Steve offers counter-intuitive advice and insights that challenge common indie hacker wisdom, providing a refreshingly honest look at the ups and downs of his entrepreneurial path.
Whether you're just starting your first indie project or looking to take an established product to the next level, this episode is filled with practical wisdom that could reshape your strategies and mindset as an entrepreneur.
___
00:00 Introduction and Background
01:02 Discovering the Indie Hacker Community
03:16 Finding Unexpected Customers
04:13 The Pricing Dilemma
05:26 Choosing the Right Target Market
06:32 The Pros and Cons of High Pricing
07:29 Managing Customer Support Expectations
08:19 The Challenges of Running a 24/7 SaaS
08:59 The Importance of Launching Early
09:41 Validating the Product Market Fit
10:11 The Decision to Bootstrap Feature Upvote
11:44 Overcoming the Fear of SaaS Downtime
12:49 Choosing the Right Product Idea
13:33 Dealing with Self-Doubt and Imposter Syndrome
14:27 Acquiring the First Customers
15:52 Building Credibility in Online Communities
19:34 The Importance of Being Helpful in Communities
20:58 The Journey from Zero MRR to Sustainable Income
22:25 The Challenges of Content Writing
23:41 The Definition of Bootstrapping
25:03 The Decision to Persist or Quit
26:18 The Value of Transparency in Marketing
27:34 Dealing with Self-Doubt and Seeking Support
29:08 The Ever-Present Self-Doubt in Entrepreneurship
30:47 The Effectiveness of Different Marketing Strategies
31:59 The Impact of Competitors on Customer Feedback
33:14 The Balance Between Transparency and Competition
34:39 The Importance of Listening to Your Customers
35:48 The Trial and Error of Marketing Techniques
36:46 The Value of Expert Help in Marketing
37:34 The Importance of Getting Started with SEO
38:28 The Impact of AI on SEO
41:11 Creating Long-Form Content for Marketing
42:27 Reusing Content for Different Platforms
44:41 Launching a Coaching Business
45:48 Setting Premium Prices for Coaching
49:39 Balancing Coaching and Business Expansion
53:29 The Future of Feature Upvote and Coaching
55:13 Finding a Balance in Entrepreneurship
58:21 Excitement for HTMX
01:02:57 Advice for Bootstrappers: Charge More
___
Steve's Twitter: https://twitter.com/steveofmcleod
Steve's personal website: https://steveofmcleod.com/
Public Lab: https://featureupvote.com/
My own website: https://icebearlabs.com
You can find this podcast on https://codeandconquer.fm
Find our product here: https://www.repodcasted.com/