Welcome back to Run the Numbers. Now that I’m full time, I promised that I’d let you all in on the Business of Mostly Metrics. And chapter of that story is the my own failed startup - Bubba Booking.

On this episode we’ll cover ten lessons I learned, how I lost over $200K, and what came of this face plant.

Check out our sponsor Gelt, who makes this podcast possible.

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At Gelt, they work with CFOs who aren’t just looking to stay compliant—they’re looking to unlock strategic value from their tax position. Think: optimized entity structures, real-time visibility across complex ownership, and proactive tax planning that actually moves the needle on cash flow.

And here’s the thing: the tax landscape is changing fast—especially for high-growth businesses, alternative investors, and companies navigating multi-entity complexity. Whether it’s preparing for a capital event, evaluating compensation structures, or just avoiding costly surprises, your tax strategy should be as agile as the rest of your business.

They give you quarterly strategy check-ins and proactive estimates designed to lower your effective tax rate, protect equity value, and drive long-term efficiency—all delivered through clear communication with your Gelt CPA and a powerful, modern platform.

You can get 10% off year one - https://go.joingelt.com/mostlymetrics

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