This may come as a surprise but you don't always want to show your ads to everybody.

In fact, you only want to show it to the right people. Shocker. I know.

Say you have somebody who signed up for a webinar. Do you want to keep showing them the same ad to register for the same webinar?

Probably not. Not a good user experience and a waste of ad spend.

This is why we create 'exclusion' audiences.

On this episode, I'm going to cover in more detail what an exclusion audience is and how to create one.

Also, I have created a video tutorial and checklist to make sure you're setting them up right.

Just check out the show notes:

If you need help or have questions regarding Facebook ads then join my closed group:

Episode #27 - What is a Facebook exclusion audience and how do you use them?