On this episode of The Barron Report, host Paul Barron explores the future of trade shows based on the latest data on consumer behavior and visitor expectations.

The National Restaurant Association Show is being canceled for a second straight year as the state of Illinois’s order to limit gatherings to no more than 50 people remains in effect until early June, according to an NRN announcement. With these cancellations piling up and social distancing/virtual gatherings becoming the norm, this begs the question of why we need trade shows to begin with. Is it possible the typical trade show attendee has been retrained to be more open to virtual events/webinars/trade shows? Recent data on consumer behavior and visitor expectations suggests trade shows need to die.

#NRAshow #TradeShows #Business
~Why Trade Shows Need To Die ~
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164. Why Trade Shows Need to Die