
TechStuff When Did Google Stop Being a Search Company?
Feb 12, 2024
Learn about Google's shift from a search company to a dominant force in online ads. Explore the early days of Google and its struggle to generate revenue. Discover Google's advertising strategies and experiments, including its acquisitions of DoubleClick and AdMob. The chapter also discusses Google's evolution in labeling ads and its ventures in newspaper, radio, and TV advertising. Sponsor advertisements include CrowdStrike, Bank of America, Roku, AC Hotels by Marriott.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 2min
The Early Days of Google
02:29 • 14min
Google's Advertising Strategies and Promotions from CrowdStrike, Bank of America, and Roku
16:16 • 2min
Google's Evolution in Labeling Ads
18:05 • 12min
Google's Advertising Strategies and Experiments
29:42 • 6min
Google's Acquisition of DoubleClick and AdMob
35:26 • 13min
Multiple Sponsor Advertisements
48:18 • 2min
