
 TechStuff
 TechStuff When Did Google Stop Being a Search Company?
 Feb 12, 2024 
 Learn about Google's shift from a search company to a dominant force in online ads. Explore the early days of Google and its struggle to generate revenue. Discover Google's advertising strategies and experiments, including its acquisitions of DoubleClick and AdMob. The chapter also discusses Google's evolution in labeling ads and its ventures in newspaper, radio, and TV advertising. Sponsor advertisements include CrowdStrike, Bank of America, Roku, AC Hotels by Marriott. 
 Chapters 
 Transcript 
 Episode notes 
 1  2  3  4  5  6  7 
 Introduction 
 00:00 • 2min 
 The Early Days of Google 
 02:29 • 14min 
 Google's Advertising Strategies and Promotions from CrowdStrike, Bank of America, and Roku 
 16:16 • 2min 
 Google's Evolution in Labeling Ads 
 18:05 • 12min 
 Google's Advertising Strategies and Experiments 
 29:42 • 6min 
 Google's Acquisition of DoubleClick and AdMob 
 35:26 • 13min 
 Multiple Sponsor Advertisements 
 48:18 • 2min 
