Deliverability Defined

How Email Marketing and Deliverability Help You Reach Your Audience

May 26, 2020

27:46

Deliverability Defined is a new show from ConvertKit in which hosts Alyssa Dulin and Melissa Lambert help you navigate the complexities of email deliverability.

What exactly is email deliverability? And why is it important? Is email marketing still a good channel for communicating with your audience? If you rely on email for your business (or use it at all), these are important questions.

In today’s episode, we talk about how we found our way to email deliverability as a discipline, the complexities of modern email marketing, why it matters, and more!

Main Takeaways

Email marketing is a consistent channel that has staying power. Having a lot of followers on social channels is great, but in a few years that platform may not exist and you could lose access to those followers. Once you have them on your email list, you have them for as long as their email remains the same.
Email marketing provides flexibility that you can’t get elsewhere. You can be as simple and straightforward as you want, or create complex automated campaigns.
Email deliverability is like shipping a package in an office building - it might make it to the front desk, but that doesn’t mean it makes it all the way to you. What really matters is that the package actually makes it to your desk. If people aren't seeing your emails, then you're probably not engaging with your audience very well, nor getting the responses you want.

“Our job is making sure that people are getting the emails they want to get, and that people who are sending emails are sending more relevant, helpful, insightful emails, and that those emails make it to the inbox.” ~ @alyssa_dulin

Links

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