The Town with Matthew Belloni The Future of HBO (and Max?). Part 2 With CEO Casey Bloys.
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Apr 30, 2025 In a captivating conversation, Casey Bloys, CEO of HBO and Max, shares insights from his 20-year journey at the network. He discusses how HBO is navigating the competitive streaming landscape, balancing engagement and profitability. Bloys also reflects on missed opportunities with impactful shows and the logistics behind transporting talent. With a nod to the importance of location scouting and tax incentives, he anticipates Emmy season while celebrating the network's diverse programming, reminding us that creativity transcends awards.
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Engagement Requires Multi-Faceted Approach
- Engagement on streaming platforms depends on a combination of content quality and platform features like autoplay.
- HBO Max is improving engagement through better programming and optimizing user experience, aiming for incremental gains.
Casey’s Unexpected HBO Journey
- Casey Bloys initially did not plan to stay at HBO for 20 years but grew into the role as responsibilities expanded.
- He has found the evolving streaming landscape engaging and enjoys learning new aspects of the business.
Comedy Has Cycles of Renewal
- Comedy success at HBO occurs in phases, with periods of renewal and new comedy projects.
- HBO today nurtures several new promising comedy projects, showing ongoing commitment to the genre.