The Town with Matthew Belloni
The Future of HBO (and Max?). Part 2 With CEO Casey Bloys.
Apr 30, 2025
In a captivating conversation, Casey Bloys, CEO of HBO and Max, shares insights from his 20-year journey at the network. He discusses how HBO is navigating the competitive streaming landscape, balancing engagement and profitability. Bloys also reflects on missed opportunities with impactful shows and the logistics behind transporting talent. With a nod to the importance of location scouting and tax incentives, he anticipates Emmy season while celebrating the network's diverse programming, reminding us that creativity transcends awards.
30:47
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Quick takeaways
- Casey Bloys emphasizes the importance of balancing corporate management with creative development to produce high-quality, innovative content.
- The conversation highlights HBO's strategic focus on optimizing programming and engaging features to enhance viewer retention amid streaming competition.
Deep dives
Miley Cyrus Album Series Launch
A new series focusing on the evolution of Miley Cyrus's music career is being introduced, starting with her early work as Hannah Montana and culminating in her latest album, 'Something Beautiful'. This series aims to explore Cyrus's transformation from a Disney star to a multifaceted pop icon, delving into the creative decisions and cultural impacts of her albums. For instance, it will not shy away from discussing her controversial phases, including the stark themes found in 'Miley Cyrus and Her Dead Petz', highlighting her artistic risk-taking. By examining her discography, the series promises to provide insights into how her artistry reflects broader trends and changes in pop music.
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