Startups Playing the International Game with Joe Merrill, Co-Founder and Partner Sputnik VC

Sputnik ATX invests in pre-seed startups across various sectors, attracting companies from around the world, including Vietnam, Japan, and France, while focusing on "training nerds on how to sell."

Austin is seen as a welcoming place for international startups due to its competitive marketplace and cultural acceptance, offering a less expensive and more supportive environment compared to Silicon Valley.

Successful global sales demonstrate cultural flexibility, while understanding at the end of the day selling is still selling no matter what country you are in.

Startups need to embrace adaptability by understanding how macro events affect them, leveraging international markets, and utilizing global talent pools to remain competitive and innovative

What's Next Austin

"I really feel strongly that the next great wave of technology is going to be coming from this state and Austin specifically leading that because this is where the rebels are. This is where the people are who want to just dramatically change the status quo and other places have become the status quo."