Impolitic with John Heilemann Bob Shrum: Deep State Donald & The Democratic Messaging Imperative
Jul 28, 2025
Bob Shrum, a legendary Democratic strategist and professor at USC, joins the discussion to explore critical political dynamics. He delves into Donald Trump’s entanglements with the Epstein scandal, presenting unique opportunities for Democratic narratives. Shrum emphasizes the importance of reconnecting with working-class voters and crafting effective messaging to revitalize the party. He also analyzes the rising political ambitions of figures like Gavin Newsom and James Talarico, highlighting the need for authenticity and faith in leadership to engage younger constituents.
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Shrum: Epstein Scandal Challenges Trump
- Trump’s Epstein scandal troubles his base due to shattered expectations and conspiracy backfiring.
- Despite suspicion, Shrum doubts the scandal will bring Trump down due to his resilience.
Democrats Must Unite Messaging
- Democrats should address both healthcare cuts and Epstein scandal simultaneously.
- Use the narrative of privileged elites evading justice to connect disparate issues into one message.
Trump Wins Message War 2016
- Trump won in 2016 and initially the 2016 debate by dominating the message war, not on substance.
- Hillary Clinton's preferred discourse style failed to win the early debate's pivotal segment.
