The Unscheduled CEO What's a CEO actually supposed to focus on? + This is a Weekly Show now!
Sep 2, 2025
Exciting changes are afoot as the show embraces video and transitions to a weekly format! Insights from a recent entrepreneurial event shed light on the CEO's crucial role in business promotion. Effective communication is emphasized as key to success. Additionally, the importance of focusing on core goals and fostering meaningful connections for leadership is discussed. Listeners are encouraged to engage and participate in shaping future content!
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Episode notes
Summer Camp Recharged The Business
- Jonathan ran a three-day 'Summer Camp' at AJ&Smart with about 35 attendees and hands-on sessions.
- The event energized him and reinforced the value of in-person gatherings for business growth and idea generation.
Make Promotion Your CEO Priority
- Do treat the CEO role primarily as the business promoter who sells the vision and pulls attention into the company.
- If you don't want to do that role, find a co-founder or someone who will own it with equity rather than just hiring an employee.
Promotion Can Take Many Forms
- Promotion can be many things: networking, podcasts, books, speaking, or direct client calls depending on what fits you.
- Increasing the percentage of time you spend promoting directly scales business growth more than obsessing over product or internal tasks.
