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The Hustle Daily Show
Gen Z Loves LinkedIn
Oct 11, 2023
Drea Hudson, Manager at HubSpot, joins the hosts to discuss why Gen Z loves LinkedIn. They also break down the latest Drake album and talk about an innovative ad campaign from Bose.
12:56
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Quick takeaways
- Gen Z is increasingly drawn to LinkedIn, finding it as a professional and anxiety-free platform that aligns with their career-focused mindset.
- Drake's latest album, 'For All The Dogs', is receiving high praise and has the potential to become his 13th chart-topper on the Hot 100, solidifying his position in the music industry.
Deep dives
Gen Z's Love for LinkedIn
Gen Z is increasingly drawn to LinkedIn, with a 42% increase in posting on the platform from spring 2021 to spring 2023. LinkedIn is seen as the anti-FOMO platform for Gen Z, providing a welcoming and professional environment free from the anxiety-inducing comparisons of other social media platforms. The platform's emphasis on career and future planning resonates with Gen Z, who are actively thinking about their professional paths. With nearly a billion users across 200 countries, LinkedIn offers a large and diverse community for Gen Z to connect and participate in.
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