Your World of Creativity Davide Colla, Creative Director of 150UP
Welcome back to Your World of Creativity! Today, we're traveling—at least virtually—to Milan, Italy, where our guest, Davide Colla, has been crafting memorable narratives and experiences for some of the world's most iconic brands.
Davide is the founder of the award-winning digital branding agency 150UP and has led projects for Ferrari, Prada, Amazon, and many more. He's also co-founder of Viento Padel, creating products that connect sport, lifestyle, and passion.
Here is an overview of our conversation:
1. Davide, you've worked with brands that are synonymous with style and innovation — Ferrari, Armani, Alessi. When you first approach a brand like that, how do you begin crafting a narrative that stays true to their DNA but still brings something new and inspiring? How do you balance respecting tradition while pushing toward innovation?
2. Your love for technology is clearly intertwined with your design philosophy. How do you see emerging technologies — like AI, VR, or AR — changing the future of brand storytelling and user experience? Are there any recent projects where you've integrated these technologies in surprising ways?
3. In founding Viento Padel, you moved from working with brands to building one yourself. What lessons from your agency and branding work did you apply — or maybe re-learn — when creating a brand from scratch? What has surprised you most about being on the entrepreneur side of the table?
4. You emphasize creating 'solid foundations' for brands that can be shared with the world. In today's fast-paced digital world, what does a solid brand foundation look like to you? Where do you think brands sometimes cut corners that hurt them in the long run?
5. As a creative director and mentor, what advice do you give young designers and entrepreneurs who want to build brands that last and influence culture? What qualities or mindsets do you think are essential today?
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