Business of Apps Podcast #225: Driving App Growth with A/B Testing with Tina Kim, Director of Product Management at Huckleberry Labs
Today, we begin with another trivia question for you - can you think of the best case for A/B testing? Are you thinking about a particular app, service, or product?
No - it’s bigger than that, I’m talking about the evolution of life on this planet. No, there is no a girl or a guy, sitting with a MacBook Pro and running A/B tests for all flora and fauna on this planet :-) My point is that testing is very fundamental and, if it will make you feel a bit more important, you’re doing it along with the Mother Nature.
To talk about A/B testing for driving app growth we invited Tina.
Today’s Topics Include:- Tina Kim's bio
- About Huckleberry Labs
- Using A/B tests to make confident decisions
- Generating actionable insights with limited resources and tight timelines
- Incorporating learnings from failed A/B tests
- Android or iOS?
- Leaving her smartphone at home, what features would Tina miss most?
- What features she would like to see added to her smartphone?
" So A-B testing is really useful for when there is a shadow of doubt. Put it so whatever you A/B test, it's not some idea that you've picked from the air. It's always based off of some well-informed hypothesis, whether it be analyzing your behavioral data of your users or you've done some user research market research as well. There is always some well-informed hypothesis that drives you to build something."
"The other thing is where A-B testing can really help you move forward faster is during the development process, the design process, there may be countless arguments about the perfect copy. Some people are very particular about copy, but and we may spend like endless cycles just trying to perfect the copy, but that's not the point of the change. Let's just test it. And A-B testing is iterative. And so you find something that you feel good with, it doesn't have to be perfect, and you test it and move forward. And if you feel like there's opportunity to squeeze more juice, test it again, right? And so I've been able to move forward faster."
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