S3 Ep17: How to Sell More by Selling Less with Allan Langer

Traditional sales training often emphasizes products over genuine sales techniques.

Emotional selling leads to stronger customer connections and higher success rates.

Moving away from the traditional sales pitch in favor of a conversational approach yields better results.

Closing should feel like a natural step, not a forced destination.

Building a positive sales culture fuels team motivation and performance.

Handling objections effectively starts with the right discovery questions.

Third-party stories boost credibility and create relatable scenarios for clients.

AI in sales can be valuable but should complement—not replace—human interaction.