Learn how to transform a traditional industry through innovation, and turning waste into valuable revenue streams.

In today’s episode, we’re sitting down with an entrepreneur who didn’t just enter a competitive industry—he redefined it. If you’ve ever faced the challenge of standing out in a crowded market or wondered how to turn obstacles into opportunities, you’ll connect with this story. It’s a conversation about vision, grit, and creating a business model that not only works but sets new standards. Whether you’re scaling a company or looking for fresh ideas to shake things up, this episode brings you the kind of inspiration and perspective every entrepreneur needs.

Our guest, Cole Shephard, is the Founder of the Green Coffee Company, now recognized as Colombia’s largest coffee producer. Starting his career at PwC, Cole’s expertise spans industries and continents, including billion-dollar deals in finance, real estate, and more. Today, he’s revolutionizing coffee production, creating value in unexpected ways like turning waste into premium vodka and bioethanol. His approach to problem-solving and growth is anything but ordinary, and his insights will get you thinking differently about what’s possible in your own business.

In this episode, you will:

See how innovation can help redefine traditional industries and unlock new opportunities.
Understand the benefits of vertical integration to boost profitability and streamline operations.
Learn how turning waste into profit can create unique revenue streams and differentiate your business.
Discover the importance of momentum in driving growth, especially in the early stages.
Explore why hiring exceptional talent is critical for scaling and sustaining success.
Recognize the value of adapting to customer needs to stay relevant and competitive.
Gain insights on maintaining market leadership while fending off competitors.

All this and more, on this week’s episode of Beyond 7 Figures.

Stay tuned next week when we talk about . So, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, be profitable.

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