Side Hustle School Ep. 3162 - TBT: Failed App Becomes Successful Consulting Business
Aug 28, 2025
Discover how a failed productivity app birthed a thriving consulting business. The host shares the transformative journey of turning setbacks into success, emphasizing resilience and personal growth. Learn the vital lessons of transparency and networking that helped overcome entrepreneurial hurdles. This engaging discussion showcases the power of pivoting and finding new paths, making it an inspiring listen for anyone tackling their own side hustle journey.
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Two-Year App Build That Flopped
- Gabe spent two years building a freelance productivity app that flopped after launch despite 600 signups in the first month.
- He invested $8,000 plus thousands of unpaid hours and initially considered quitting tech before pivoting to consulting.
Turn Failure Into Marketable Expertise
- Write transparently about failures to build credibility and attract opportunities from peers and founders.
- Package your expertise into paid consulting or short gigs to monetize lessons learned quickly.
Validate Consulting With Low Intro Pricing
- Start by charging modest hourly rates to validate demand and willingness to pay for your advice.
- Raise rates and create flat-fee packages once you're booked and have proven results.