Douglas Brown on Unlocking Employee Retention: The Power of Managerial Influence and Personalized Engagement
Aug 21, 2023
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Douglas Brown, an expert in employee retention, discusses the crucial role of managers in creating a rewarding work experience. He highlights the three pillars of retention - ownership, senior leadership, and HR. Regular conversations and tailored recognition help support employee needs and growth opportunities. Company-wide programs may not cater to individual needs. Investing in employee retention is essential to maintain a low churn rate.
Managers have a significant role in creating a rewarding work experience by influencing non-financial factors like recognition, respect, communication, autonomy, and flexibility.
HR's role in improving employee retention includes aligning job expectations with employee desires, providing training and development opportunities, and enhancing managerial and soft skills.
Deep dives
The Role of Managers in Employee Retention
Managers play a critical role in employee retention by influencing non-financial aspects that impact an employee's decision to stay or leave. Factors such as recognition, respect, communication, autonomy, and flexibility are within the manager's control and contribute to creating a rewarding work experience.
The Role of HR in Employee Retention
HR has three critical roles in improving employee retention. First, ownership and senior leadership set the stage by leading by example and committing resources to creating an attractive workplace culture. Second, HR is involved in recruitment to ensure that job expectations align with employee desires. Third, HR plays a role in training and development, especially in enhancing managerial skills and soft skills.
Understanding Employee Needs and Providing Support
To retain employees, organizations should engage in regular, meaningful conversations with their employees to better understand their individual needs, goals, strengths, and passions. This understanding allows organizations to offer support, such as training, career development opportunities, and aligning roles with employee strengths and interests. By investing in the non-financial aspects of employee retention along with financial considerations, organizations can achieve higher returns on investment and build a positive culture.
I had an insightful conversation with Douglas Brown regarding the critical roles that managers and HR play in employee retention. Here's a summary of our discussion:
1. The Crucial Role of Managers in Retention:
While financial factors might make an employee consider leaving, many non-financial aspects come into play when making the final decision.
Managers influence factors like recognition, respect, communication, autonomy, and flexibility. They have a significant role in creating a rewarding work experience.
2. The Three Pillars of Retention:
Ownership and Senior Leadership: They must lead by example and provide resources and commitment to create a conducive work environment.
HR: Responsible for recruitment, ensuring that job roles match descriptions, and facilitating necessary training for employees.
3. Understanding Employee Desires:
Managers, HR, and leaders aren't mind-readers. Periodic conversations are essential to understand employees' career goals, strengths, passions, and interests.
4. The Benefits of Regular Conversations:
Having regular dialogues helps managers support and act on employee needs. With time, these interactions help employees see growth opportunities, making them less likely to entertain offers from recruiters.
5. Company-wide Programs vs. Individual Needs:
While company-wide programs like wellness, EAP, and recognition are valuable, they might not cater to individual employee needs. Tailored recognition, for instance, can have a more profound impact on an employee's sense of belonging and value.
6. The Business Case for Retention:
Retaining employees is cost-effective. According to SHRM, replacing an employee can cost between 50% to 200% of their annual salary. Integrated programs that cater to both financial and non-financial needs can offer a higher return on investment (ROI).
7. Churn Rate as a Measure of Success:
A low churn rate reflects a competent organization and leadership. With voluntary turnover rates doubling in recent years, maintaining a low churn rate can indicate a successful managerial strategy and a positive organizational culture.
In conclusion, managers and HR have pivotal roles in ensuring employee satisfaction and retention. Regular conversations, tailored programs, and understanding individual needs are essential. Furthermore, a low churn rate is a strong indicator of an organization's health and managerial effectiveness.
Visit Douglas Brown at https://www.manage2retain.com/contact-us
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