Practical Prospecting
46. Offer for Outbound Messaging
Oct 17, 2023
Crafting a compelling offer in outbound messaging, what NOT to do on a cold call, asking a crucial question about demos, validating your offer, and tips for outbound messaging and scaling.
12:36
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Quick takeaways
- Research the prospect's profile and identify their pain points to craft a relevant offer that addresses their specific challenges.
- Validate the offer by understanding the market, competitor strengths and weaknesses, and soliciting feedback from the target audience.
Deep dives
Crafting a Compelling Offer for Outbound Messaging
When it comes to outbound sales, the offer or pitch is crucial for success. The problem with many outbound messages is that they are weak and fail to align with what the prospect cares about. To improve the offer, it is important to spend time researching the prospect's profile and identify their pain points and interests. Starting with a hypothesis based on this research can help build enough trust to engage the prospect. Crafting a relevant offer means addressing specific challenges or asking thought-provoking questions related to the prospect's situation. By helping the prospect solve part of the problem for free, trust is built, making them more open to exploring the full solution or product being offered.
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